Tourism, Brand Strategy
We developed tourism toolkits for three regions in the Destination Southern NSW network - Southern Tablelands, Snowies and South Coast.
To align the brand positioning of Destination Southern NSW with the state-wide 'FEEL NEW' campaign, we created three unique marketing and tourism toolkits for each sub-region. We began by reviewing the Southern Tablelands, Snowies and South Coast brands, then developed strategic brand strategy around the unique ways in which each region can make visitors 'feel new'.
The work:
- Stakeholder brands review
- Strategic brand strategy and alignment
- Content development
- Stakeholder engagement
- Project management
"We presented The Destination Agency with a challenging brief to create a sophisticated marketing toolkit. The project was complex, the stakeholder group diverse, and the budget and timeframe challenging. Anthony and his team dug in, wrestled with ambiguity, and delivered a project that has exceeded our expectations and received accolades from those using the resource, and our destination management partners."
Richard Everson
General Manager, Destination Southern NSW
