Tourism, Brand Strategy
Contracted by three major NSW government entities, we developed the brand identity, market positioning and implementation of the Great South Coast Walks project.
Working closely with Southern NSW Destination Networks, Destination Sydney Surrounds South, and Destination Southern NSW, we unlocked a unique market position, then combined it with a compelling brand identity. Additionally, we created a comprehensive pitch document to drive future investment.
The work:
- Brand development
- Strategic market research
- Project naming, positioning statement and strapline
- Design and art direction
- Marketing action plan
- Project planning including reporting and budgeting
- Stakeholder engagement
"Destination Sydney Surrounds South engaged The Destination Agency to undertake product and brand development work on the Great South Coast Walks project. They were able to take a complex environment of previous work and translate it into an investment ready, compelling proposal. DSSS enjoyed working with the creative, professional team and would highly recommend The Destination Agency."
Shannan Perry-Hall
General Manager, Destination Sydney Surrounds South
