Brand Strategy, Marketing and Communications, Website Development
We developed an always-on marketing campaign to promote Sydney Rock Oysters of the Sapphire Coast.
Working with Sapphire Coast Wilderness Oysters, we developed a new brand identity, website, ongoing campaign, and trade program to ensure retail, wholesale and tourism markets saw the region’s Sydney Rock Oysters, and the region itself, as the natural choice.
The work:
- Brand development
- Graphic design and art direction
- Copywriting
- Content development
- Website build
- Still photography
- Industry engagement
- Multi-channelled social media
- Organic social media campaign