Marketing and Communications, Film Production, Tourism
To activate the 2021/22 Sapphire Coast whale season, we developed a major campaign project.
In the face of significant lockdown disruptions, the Sapphire Coast Whale Trail project aid the groundwork for the region’s future whale season promotions via an advertising campaign couple with cut-through organic marketing.
sapphirecoast.com.au/whaletrail
View the Sapphire Coast Whale Trail publication
The work:
- Creative vision and brand development
- Campaign development, implementation, and reporting
- Digital and traditional media activations
- Cultural event activations
- Film and still photography
- Develop Whale Trail publication
- Walawaani Muriyira-Waraga event development and management
“Anthony and the team at The Destination Agency were innovative in their creation of the Sapphire Coast Whale Trail. Despite the challenges of the COVID-19 pandemic, the team delivered and exceeded expectations.”
Sean Haylan
General Manager, Destination Southern NSW
